JCPenney Asian Excellence Awards

JCPenney Asian Excellence Awards® is the only televised awards show to recognize the “outstanding achievements in film, television, music, and the performing arts” of Asians and Asian Americans. The 2008 JCPenney Asian Excellence Awards was held at UCLA's Royce Hall on April 23, and attracted some of the hottest stars in film and television, hundreds of media people and thousands of audience members. Fans were screaming upon the appearance of MTV’s America’s Best Dance Crew winners, Jabbawockeez, on the red carpet with the JCPenney step and repeat. (InterTrend Photo/Jeffrey Ma)

JCPenney Corporate Consumer Brand Marketing Director, Merianne Roth, left;
JCPenney environmental lifestyle expert Danny Seo, who created Simply Green™, an exclusive-to-JCPenney designation that assists customers in making environmentally conscious purchases, right. (InterTrend Photo/Jeffrey Ma)  

Olympic Figure-Skating Champion Kristi Yamaguchi receiving the special Inspiration Award, left.